Vol. 25, No. 4
Las Vegas reunion
The IPCPR show returns to Las Vegas for the second consecutive year.
IPCPR appoints ceo
The new IPCPR ceo, Mark Pursell, is introduced at the show.
Las Vegas education
The IPCPR hosts a full day of educational seminars that cover credit card compliance, marketing strategies, legislative and FDA updates, and pairing bourbon with cigars.
IPCPR cocktail party opens trade show
Alec Bradley takes over Palms’ pool
Diamond Crown offers evening of cigars, fun at IPCPR show
General Cigar celebrates Dunhill at IPCPR
Miami Cigar celebrates 25 years of cigarmaking
Rooted in history
EPC Cigars’ latest release, La Historia, isa cigar that tells the Perez-Carillo family’s storied history in the cigar industry.
With technology, social media, Internet commerce and the like, some might question whether the annual trade show still holds the same importance it did 20 years ago. Today, you can go online at 3 a.m. and order anything from clothing, food, books and DVDs to computers and even cigars and wine—all from the comfort of your bed. However, despite the conveniences, some things are irreplaceable when it comes to the buying experience: things like human interaction.
Judging by the growing number of national and regional shows, it seems I am not alone in this belief. In the first half of 2014, our industry’s members will have traveled to the Tobacco Plus Convenience Expo, the American Wholesale Marketers Association Marketplace and Solutions Expo, the NATO Show, the Vapor World Expo and the IPCPR Convention and International Trade Show. And that list does not include regional shows or gift and accessory shows.
So, why are all these frequent flyer miles being racked up for those of us who travel to these shows? Ask 10 industry members and you might get 10 different answers.
For decades, trade shows have been an important means for retailers, distributors and manufacturers to meet, sample products, share feedback, make future plans for new products and line extensions and, for the retailer, to make purchasing decisions for the coming season or even the year. Manufacturers use trade shows to debut new products and lines and can often be seen letting special retailers sample cigars that are still in the development process—how better to get a feel for what the customers are going to think about new cigars?
At these shows, distributors often display new items they are considering adding to their product mix, but before ordering a warehouse full of products, they want to get retailers’ reactions first. Then come the retailers, who, if they plan properly, can reap the most benefits from the show.
First, the new or smaller retailers can benefit from meeting the key players behind desired brands. With the realization that it may be difficult to secure certain lines, some of these retailers bring along photos of their stores and events to help illustrate that they are serious and have a store worthy of hard-to-get lines. Further, the show gives retailers the opportunity to share ideas with their counterparts from across the country.
Such events also have the ability to create unity or cohesion during tough economic times and, in our industry’s case, to address the onslaught of taxation and regulation. And this benefits us all! So, if the upcoming IPCPR show was not in your plans, it’s not too late. Book your travel and I will see you there.
—Phil Bowling, Publisher